I help women eliminate self doubt, get clear and visible.
I produce original copy and images for my blog and work with ethical brands as a micro-influencer.

I love helping people find how to work from a space of being 100% authentically themselves and serving their highest purpose. I specialise in working with mums who feel disconnected both from themselves and from the usual day-to-day existence of people who work outside the home. 

I'll get you clarifying your authentic path.and distinguishing a way forward in a really short space of time. 

Then you can increase visibility with a targeted strategy online and in real life.

Virtual or in-person coaching sessions are available and your first call is completely free.

With a degree in Cultural History at Sydney University, Alena then studied oral history at the highly regarded Battye Library in Western Australia (which holds the largest collection of oral history in Australia).

Alena also interviewed the reclusive and renowned surrealist sculptor Robert Klippel for the State Library of NSW’s oral history collection.

She now is a key consultant on the Time Capsule project assisting people to create a legacy recording for their descendants, and is available to carry out oral history interviews on request.

Content Creation

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content is queen

They say, ‘…content is king’. Well I’m here to say it can be queen too. I’m a mother, writer, photographer and blogger with a strong knowledge of how to build brands and community online. If you need a hand with yours, get in touch and let’s see how we can work together.  

I have created and built successful online communities: the first was Mums in Bath (UK) which I founded and grew to over 2000 members and more recently Freshie Mums, on the Northern Beaches of Sydney.

Access my blog page about collaborating and micro-influencing here, and my mini media kit here.




I am self employed in Australia and the UK working on multi-disciplinary projects across a variety of roles from assistant director to virtual assistant, content producer to copywriter.

Past clients have included

UNSW (School of Education)
International Marketing Guru & Influencer Cara Parrish



I am an award-winning educator, periodically available to run workshops or tutor in the Sydney area, or online anywhere in the world. Testimonials are available on request. 

Bachelor of Arts (History)
Awarded 1994 by University of Sydney (one of Sydney's oldest and most respected history schools) with a 76% grade average

Diploma of Education (Secondary)
Awarded 2015 by UNSW (ranked 26th worldwide for its Education School by QS World University Ranking) with a grade average of 82%.

Permaculture Design Certificate
Awarded 2013 by Milkwood Permaculture, one of the most highly regarded permaculture education organisations globally.