hello

I'm Alena :: a mother of three, based near Freshwater Beach in Sydney. An early adopter in the ethical blog world, I founded Soul Mamma in 2009 and am now a member of the UK- based ethical influencers network.


content strategist & creator:: copywriting, ad copy, blogging and personal branding consulting for creatives, public figures and small businesses in the UK and Australia. Learn more about my offering here.


community builder :: founder of community networks including Mums in Bath with more than 5000 members, and more recently, Freshie Families.

educator :: qualified secondary school history teacher and available for tutoring kids of all ages and levels by appointment.

Go ahead and message me now if you'd like

  • a long and fascinating list of individuals and organisations I've worked for :: spoiler alert, it ranges from the NSW Department of Education to LucasFilm

  • my media appearances

  • my formal qualifications, or

  • a friendly no obligation quote.