Hello

I'm Alena :: An award-winning educator, writer and mother of three, based near Freshwater Beach in Sydney. An early adopter, I founded pioneering ethical lifestyle and soulful parenting blog, Soul Mamma, in 2009 and am now a member of the London-based Ethical Influencers Network.

Copywriting hours start at $70.


Ethical Content Specialist & Creator :: Services include copywriting, ad copy, blogging and branding consulting for creatives, public figures and ethical businesses in the UK and Australia.

Learn more about my offering.


Community Builder :: Founder of community networks including Mums in Bath with more than 5000 members (Bath, UK), and more recently, Freshie Families (over 1K).

Educator & Innovator :: Accredited Secondary School Teacher, Martial Arts Instructor and Culturally Responsive Innovator.

  • a list of individuals and organisations I've worked for :: spoiler alert, it ranges from the NSW Department of Education to LucasFilm (yes, that LucasFilm).

  • media appearances

  • formal qualifications, or

  • a personalised pricing schedule.