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101 — Marketing Through Noise: Foundations, Community, and Smart Launching with Sasha Awwa

Season #5

In this episode of The Unboxable Podcast, Alena Turley speaks with Miami-based marketing strategist Sasha Awwa, who helps entrepreneurs stop wasting money by returning to marketing foundations, optimizing leaks and gaps, and navigating an increasingly noisy, AI-amplified landscape. They discuss why clarity beats cleverness (including SEO and simple messaging), why social media and standard launch formulas don’t fit everyone, and how “failed” launches still produce valuable data. The conversation explores the renewed importance of trust, genuine connection, collaboration, and community-building—online and offline—alongside creative, low-budget strategies and partnerships. Sasha outlines her three-phase launch approach: foundations (goals, the four Ws, audience, landing pages, tech stack), marketing planning, and analytics/testing, and shares how she supports small businesses with end-to-end strategy.

00:00 Sacha Awwa - Marketing Magician

02:35 Navigating Marketing Noise

05:54 Formula vs. Instinct

11:28 The Butterfly Transformation Analogy

15:37 Community Over Commerce

34:47 Sacha's Three-Phase Formula

37:43 Marketing by Design

 

✨ MEET YOUR HOST

I'm Aléna Turley — Somatic Therapist and Business Mentor for over-extended givers. I help high-achieving healers, educators, and leaders move from chronic depletion to clarity and grounded power.

On Unboxable, we explore somatic tools and Root Cause Therapy to support physiological healing and help you reclaim your vitality. Self-development from the body up.


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If you're hyper-capable and quietly running on empty, this free guide was made for you. Three practical ways to stabilise when you're the one everyone leans on.

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https://www.alenaturley.com/come-home-to-yourself


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